I reviewed The Lorax for Empire Magazine Online as part of the Edinburgh International Film Festival, so hop on over there to read it:

As for Dr Seuss’s The Lorax, with all the patriotic hub-bub and endless promotion surrounding Pixar’s Brave, hardly anyone has paying attention to The Edinburgh Film Festival’s other notable animation. But while you could empathise with any animated movie trying to be heard in today’s Pixar-dominated market, Universal’s candy-hued kid-lit adaptation doesn’t do nearly enough to differentiate itself from all the other generic animations cluttering up multiplexes. Continue reading…